The global women’s activewear market is experiencing robust growth, driven by rising health consciousness, increasing participation in fitness activities, and growing adoption of athleisure trends. Women’s activewear is increasingly being embraced not only for sports and workouts but also as casual and fashion-forward clothing, contributing to market expansion.
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Market Size and Growth Outlook women’s activewear
The global women’s activewear market was valued at USD 17.50 billion in 2022 and is projected to reach USD 70.89 billion by 2030, growing at a CAGR of 19.11% during the forecast period of 2023–2030.
This rapid growth is primarily driven by changing lifestyles, rising disposable income, increased fitness awareness, and the growing athleisure trend, especially among urban populations worldwide.
Key Market Drivers
1. Rising Health & Fitness Awareness
Increasing participation in yoga, gym workouts, running, and outdoor sports is driving the demand for functional and stylish women’s activewear.
2. Athleisure Trend
Women are increasingly wearing activewear for casual and work-from-home scenarios, which expands the market beyond traditional sportswear.
3. Innovations in Fabric & Design
Breathable, lightweight, and sustainable materials are attracting consumers seeking comfort, performance, and eco-friendly options.
4. E-Commerce & Brand Expansion
Global e-commerce adoption has enabled international reach for brands, while collaborations and influencer marketing are enhancing consumer engagement and brand visibility.
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Competitive Landscape: Key Players
The women’s activewear market is highly competitive, with major brands focusing on product innovation, sustainability, and strategic partnerships to gain market share.
Leading Companies in the Global Women’s Activewear Market Include:
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HANESBRANDS INC. (U.S.)
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Mizuno Corporation (Japan)
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Adidas AG (Germany)
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ASICS Corporation (Japan)
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Nike, Inc. (U.S.)
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Columbia Sportswear Company (U.S.)
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PUMA SE (Germany)
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Under Armour Inc. (U.S.)
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The Gap Inc. (U.S.)
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2XU (Australia)
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Marmot Mountain, LLC. (U.S.)
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Patagonia, Inc. (U.S.)
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Mountain Khakis (U.S.)
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Gramicci (U.S.)
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RALPH LAUREN (U.S.)
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Regional Insights
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North America holds a significant market share due to high fitness awareness and established brand presence.
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Europe is witnessing strong growth, particularly in sustainable activewear and high-performance apparel.
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Asia-Pacific is emerging as the fastest-growing market, driven by urbanization, rising disposable income, and increasing participation in sports and fitness activities.
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Future Outlook
The women’s activewear market is poised for rapid growth driven by lifestyle changes, athleisure trends, and innovative product offerings. Brands that invest in sustainable materials, e-commerce, and performance-enhancing apparel are expected to capture substantial market share. With the growing focus on health, fitness, and fashion, women’s activewear will continue to play a pivotal role in the global apparel and lifestyle market.
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