The global butterfly pea flowers market (scientifically known as Clitoria ternatea) is emerging as a significant player in the natural ingredients sector. Its primary appeal lies in its vibrant blue pigment and high concentration of anthocyanins, powerful antioxidants that are highly sought after by functional food, beverage, and cosmetic manufacturers. The market’s strong growth is primarily fueled by the accelerating consumer preference for natural ingredients over synthetic alternatives.

The market’s foundational value was established at USD 119.77 million in 2024. Given the strong global demand for plant-based coloring and wellness ingredients, the market is poised for immediate expansion. Based on the projected growth rate, the market is expected to reach approximately USD 126.36 million by the end of 2025. This momentum is supported by a consistent Compound Annual Growth Rate (CAGR) of 5.50% throughout the 2025-2032 forecast period, leading to a total expected market valuation of USD 183.81 million by 2032.

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Segmentation and Insights Of butterfly pea flowers market

The butterfly pea flower market is segmented based on the form in which it is consumed or utilized and its primary application.

By Form:

Powder: Holds the dominant market share due to ease of transport, longer shelf life, and solubility, making it ideal for beverages and supplements.

Whole Flowers (Dried): Popular in the specialty tea and artisanal food sectors.

Extracts/Liquid: Used in large-scale industrial applications, especially in cosmetics and ready-to-drink beverages.

By Application:

Food & Beverages (Dominant): Used in specialty teas, cocktails, functional drinks, and color-changing food products.

Cosmetics & Personal Care: Utilized for its purported anti-aging and hair health benefits in shampoos, soaps, and face masks.

Pharmaceuticals & Nutraceuticals: Growing segment focusing on its antioxidant and cognitive-enhancing properties.

The key LSI Keyword shaping this industry is Natural Blue Food Coloring. As regulators and consumers worldwide increasingly reject synthetic food dyes, butterfly pea flower extract has become a premium, non-toxic substitute for blue and purple hues.

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Key Players in the Competitive Landscape

The market includes a mix of large-scale ingredient suppliers and specialized boutique brands focusing on premium, ethically sourced floral products. Competition centers on supply chain reliability, purity, and innovative product applications.

Prominent market participants include:

SUJIKO Co. Ltd. (Japan)

Siam Herbal Health CBD Co., Ltd (Thailand)

Arisun ChemPharm Co, Ltd. (China)

EverforEver BioTech (China)

PARAMAN FOOD WORKS (India)

Shaanxi Hongda Phytochemistry Co., Ltd. (China)

Specialty Natural Products Public Company Limited (U.S.)

Woodland Gourmet (U.S.)

My Blue Tea (Australia)

Wild Hibiscus Flower Co. (Australia)

Yumchaa (Japan)

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Future Outlook Of butterfly pea flowers market

The butterfly pea flowers market is experiencing a rapid transition from a niche botanical to a mainstream industrial ingredient. Projected to reach USD 126.36 million in 2025 and USD 183.81 million by 2032, its future is directly linked to the global pivot toward Natural Blue Food Coloring and functional health products. Continued research into its benefits and wider approval as a food additive will ensure sustained high growth.

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