Increasing Millennial Spending to Stimulate Mens Underwear Market by 2032

A new analysis confirms robust growth in the global men’s underwear market, projecting significant expansion over the next decade. Valued at USD 37.58 billion in 2024, the market is anticipated to reach USD 64.32 billion by 2032, reflecting a Compound Annual Growth Rate (CAGR) of approximately 7.08% during the forecast period. This upward trajectory is primarily fueled by increasing health consciousness, evolving fashion trends in men’s grooming, and a persistent consumer demand for high-quality, functional innerwear.

Market Overview and Forecast For Men's Underwear

The global market for men’s underwear has transitioned from a purely utilitarian sector to a segment driven by consumer choice and innovation. High replacement rates and the growing influence of e-commerce channels contribute significantly to market acceleration. Based on current growth trends, the market size is forecasted to exceed USD 40.24 billion by the end of 2025. This positive outlook underscores the willingness of consumers across various age demographics to invest in premium and specialized products that enhance daily comfort and performance.

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Segmentation and Key Market Drivers Insights Of Men's Underwear Market

Market growth is profoundly influenced by segmentation across product type, material, and distribution channels.

Segmentation by Product: Boxer briefs maintain a dominant share due to their balanced offering of support and coverage, making them the preferred choice for daily and athletic use. Briefs continue to hold a strong position, especially in certain regional markets, while trunks are rapidly gaining popularity among younger, fashion-conscious consumers for their modern fit.

Segmentation by Material: While cotton remains the foundational material, consumer preferences are quickly shifting toward advanced fabrics. Demand for sustainable men's innerwear—a critical LSI keyword reflecting emerging trends—is driving the growth of materials like modal, bamboo, and moisture-wicking synthetic blends (polyester and spandex). These fabrics cater directly to the active, wellness-focused consumer seeking comfort, breathability, and quick-dry functionality. The rise in athleisure wear has created a massive opportunity for performance-focused underwear.

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Competitive Landscape and Key Players

The global men's underwear market is characterized by intense competition between established legacy brands and innovative direct-to-consumer startups. Major companies are focused on product differentiation through material science, ergonomic design (such as total support pouches), and sustainability initiatives to capture market share.

The key players driving innovation and market strategy include:

Hanesbrands Inc. (U.S.)

PVH Corp (U.S.)

Ralph Lauren (U.S.)

Jockey (U.S.)

AEO Management CO. (U.S.)

Iconix Brand Group Inc. (U.S.)

Penney IP LLC (U.S.)

Under Armour, Inc. (U.S.)

RibbedTee (U.S.)

Fibre2Fashion Pvt. Ltd. (India)

Levi Strauss & Co. (U.S.)

Perry Ellis International Inc. (U.S.)

Naked Brand Group Inc. (U.S.)

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Future Outlook Of Men's Underwear Market

The men's underwear market is set for a period of dynamic and sustained growth. The fusion of personal hygiene awareness, changing retail landscapes, and continuous product innovation centered on comfort and performance are the core pillars of this expansion. As brands continue to develop specialized innerwear and expand their digital presence, the market is solidly positioned to meet the forecast value of USD 64.32 billion by 2032, cementing its status as a high-growth segment within the global apparel industry.

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